Print and Magazine

High-quality newspapers and Magazines, representing the most credited channel of information in the world of communication, have had to face in the past years several difficult challenges, undergoing significant transformation mainly caused by the advent of the internet. 

THE MOST INFLUENTIAL PUBLICATIONS – AWARE OF THEIR WEALTH FROM THE POINT OF VIEW OF JOURNALISM, STRUCTURE AND ORGANISATION, AND IN ORDER TO BE MORE COMPETITIVE – HAVE SHOWN A VERY CREATIVE APPROACH, INCESSANTLY DEVELOPING EDITORIAL CONTENTS AND INVESTING SUBSTANTIAL RESOURCES TO RENEW THE EDITORIAL LAYOUT, THROUGH FOUR-COLOUR PROCESS PRINTING AND CHANGES IN FORMAT. THEY ALSO CREATED IN-HOUSE WEBSITES, QUICKLY BECOMING THE MOST FOLLOWED INFORMATION SITES.

 TODAY THE OVERALL AUDIENCE OF A NEWSPAPER INCLUDES THE PAPER-READING AUDIENCE AND WEB-CONSULTING AUDIENCE. BOTH CONTRIBUTE SIGNIFICANTLY IN THE FORMATION OF RESPECTED PUBLIC OPINION. NEWSPAPERS, THEIR WEBSITES AND ATTACHED MAGAZINES THEREFORE REPRESENT THE MOST ADEQUATE COMMUNICATION MEDIA FOR INTERNATIONAL COMPANIES – OR ASPIRING ONES – WHO REQUIRE STRONG, INFLUENTIAL AND CONVINCING CHANNELS IN ORDER TO REACH INDIVIDUAL LEADERSHIP ON THE VARIOUS MARKETS, TO STATE THE VALUE OF A BRAND AND TO LEAD THE FINAL CONSUMER TO BUY. 

NEWSPAPERS and magazines EXCLUSIVELY REPRESENTED BY IME IN PARIS ARE AMONGST THE MOST IMPORTANT IN THE WORLD; THE DEVELOPMENT STRATEGY FOR THIS SPECIFIC AREA AIMS AT THE ACQUISITION OF LEADING NEWSPAPERS IN EACH COUNTRY.